Canadian Tire

Canadian Tire owns several well-known national brands, including SportChek, Mark’s, and Canadian Tire Financial. This means that when addressing key issues such as finance, HR, IT, and security, they are speaking to tens of thousands of employees in various businesses across Canada.

Recognizing the need for effective communication at such a large scale, Canadian Tire’s Corporate Communications team aimed to deliver concise, direct messages that resonated with a broad audience.

To support this, I recommended the creation of a new brand identity and style for Canadian Tire Communications - unifying messaging across the company and its subsidiaries.

Additionally, I developed on-brand print and digital communications materials, including a weekly video program shown across the country, ensuring employees stayed informed and engaged with key initiatives.

New Brand Identity

Canadian Tire, a major organization with several national brands like SportChek, Mark's, and Canadian Tire Financial, needed a unified communication strategy to engage its vast workforce across multiple businesses.

I developed an Internal Communications Style guide that unified messaging across the company and its affiliates, reflecting the "Canadian Tire Village" concept.

Communications Materials

I designed a range of digital and print materials for the Canadian Tire Communications Team including brochures, booklets, posters, digital ads, and presentations.

Channel One Video Program

The Internal Communications Style guide served as a key asset in the development of a weekly internal video and motion graphics program which I produced and which was showcased in locations across the country.

ISE Ergonomics / Brand + Digital + Print

LexisNexis / Digital + Print Advertising